Photo: The Alarm,2/5/1988

3/26/2004 It was, pardon the pun, a rather alarming publicity stunt. But it worked. Mike Peters, founder of Welsh heart-on-sleeve rockers the Alarm, thought it’d be a hoot to release a new Alarm single under a different band name. Peters shipped “45 RPM,” a classic rocker in that band’s patented style, all chiming guitars and populist sing-along choruses, to British radio stations in a plain white wrapper, with the moniker [read more]

“Love Don’t Come Easy” released as a single. Reaches #33 on the USA mainstream rock chart and #48 on the modern rock charts

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