Coming Backwards – World Premiere Video Event

A brand new video for ‘Coming Backwards‘ one of the new songs on Blood Red is playing worldwide now at


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The launch of Blood Red Viral Black that began with a first instalment release of Blood Red has already Sold Out of all Ultra Limited Art and Limited Edition packages.

The Blood Red CD Edition is only available for purchase in The Alarm online store.

Sales of Blood Red have exceeded all expectation, with fans rushing to snap up copies knowing that this music will not be published at online streaming services or other retail outlets until 2018.

Coming Backwards is also the featured track on the Man In The Camo Jacket – Motion Picture Soundtrack Album that is being released on Limited Edition Vinyl this Saturday April 22nd as part of US Record Store Day.

Read a brand new interview with Mike Peters discussing ‘Man In The Camo Jacket’ at

All of  us at want to express our thanks for your incredible support and hope to see you all out on the road at either of The US Gatherings (Sold Out), the upcoming UK tour or in the USA during the summer.

Bring it on.

Coming Backwards World Premiere Video Event will take place at at the following times – 1700 GMT / Noon EST / 0900 PST