For Immediate Release
November 9th, 2004
Riding a Wave Of Resurgence With New Hit Singles, A National VH1 Contest, And A True-To-Life Motion Picture Developing
THE ALARM 2004 Return To America For Fall Tour Dates
As Reported Today In Wales, Producer John H. Williams (Shrek/Shrek 2) & Director Sara Sugarman (Confessions of a Teenage Drama Queen) To Helm Film Telling Story Of How Mike Peters & His Band The Alarm Fooled The British Music Industry And Scored A Top Chart Hit
�deserves a place in the history books – as a caustic commentary on the youth-worshiping state of current rock-and-roll.� -Tom Moon, Philadelphia Inquirer
�Twenty years after [their first hit], group is back on the charts . . .
but nobody knew it� -Rolling Stone
It has certainly been an astounding year for Mike Peters, band leader of Welsh rockers THE ALARM 2004. The year began with Peters creating a ruse that trumped the music industry�s pre-occupation with youthful imaging and pulling off an amazing chart comeback by entering the UK top 30 for the first time since 1989 with the single �45RPM�. With an industry growing obsessed with young retro-punk outfits revisiting the sound that gave rise to The Alarm�s formation, the band took the unusual step of releasing their new hit single under the assumed band name The Poppyfields – complete with a video of 18-year old stand in musicians.
As impressive as the single�s initial radio and video reception was, that was quickly dwarfed by the broader media reaction to the Alarm�s subsequent unmasking. The story was quickly picked up by media outlets across the U.K., and then around the world.
Now, after a summer when Peters had to temporarily suspend touring due to the early arrival of his first child, THE ALARM 2004 are once again back in the news, with both a national VH1 contest that is flying winners to London to see the band, and even more impressive, with word breaking in Wales today that the story of the �45RPM� ruse will be used for a major motion picture – helmed by producer John H. Williams (Shrek/Shrek 2) and director Sara Sugarman (Confessions of a Teenage Drama Queen). (see story links below).
In the midst of this news, THE ALARM 2004 are preparing to depart for America, for a string of Fall tour dates:
Date City Venue
11/11/04 FARMINGDALE, NY DOWNTOWN
11/12 & 11/13/04 NEW YORK, NY
11/15/04 BOSTON, MA THE
11/16/04 PHILADELPHIA, PA
11/17/04 BALTIMORE, MD THE OTTOBAR
11/18/04 CHICAGO, IL THE ABBY
11/19/04 SANTA ANA, CA GALAXYTHEATRE
11/20/04 LOS ANGELES, CA SPACELAND
For more information on THE ALARM 2004, please contact John Reilly at 212.445.8440 / firstname.lastname@example.org or Robert Sasso at 212.445.8424 email@example.com Alarm Movie Reports From Wales: